The permanent evolution of the Internet environment brings us to permanently stay tuned as well as being tuned with the user's needs.
The current Internet brings a whole series of new challenges to the web designers.
It is ceaselessly necessary to adapt and reinvent itself to face the new market criteria.
The last striking information of the sector appeared at the end of 2014, when Google announced the modification of its referencing algorithm to adapt itself to the mobile use (Smartphone) in strong development. The standard " mobile - friendly " (adapted to mobiles) was create and introduced in April, 2015 with as first objective to promote adapted mobiles sites indexation at the detriment of the not adapted one.
To do it, Google has edited the following rules:
1) Responsive Design: web pages must be sized according to the screen so that the mobile Internet users do not find themselves with a big site, in which they will have to enlarge the good zones to use it (with all the lack of comfort which it represents).
2) Size of the text: we all had the experience of an illegible text, because too small. It is necessary to propose to the mobile Internet users a text which they will manage to read.
4) Distance between the links: we all had the frustrating experience to want to click a link and to arrive towards another web page. Google does not wish that the mobile Internet users have to strive with the fingers by hoping to have touched the good button.
5) Difficulty clicking the links: your visitors-mobile Internet users must be able to navigate the site with no problem at all, what includes the possibility of clicking easily all the links.
Since April, 2015, Google wall lamp thus its criterion SEO mobile - friendly.
In the middle of March 2016, Google announced a new update of its algorithm directing again, and just a little more, are referencing towards sites which will have contents displaying correctly on the mobile terminals and which will thus be better referenced within the results of the search engine of the giant of Web.
Either the shown page will be " mobile - friendly ", or it will not be. Google explains that the next update of its algorithm will have a positive impact on sites mobile - friendly. The sites which do not respect the criteria announced by the American group will find themselves less good referenced on Google Search.
Today, the only one solution to adapt itself with this new policy of referencing as well as to the increasing range of sizes of screen used for the Internet browsing is the technology " Responsive ". A format of web site which adapts itself automatically to the size of the screen on which it is displayed.